Website SEO Check List

                                                           Off-Page optimization
Incoming Links 

Directories - General directories have a value, however, try to find niche directories that are engaged in many industries as possible. 

Article Submission - This is a good way to establish yourself as an "authority" in their field and create a steady stream of relevant links (and traffic) to your site. 

Press Releases - "News Worthy" events to write about your company and your website. This can give you an explosion of new visitors, but usually decreases over time. 

One-way links - These come in many forms. You can pay for some, often sites will give you a link if you ask and your site would be valuable to your customers. 

1. Look for opportunities, some additional sources are: 
2. Forums 
3. Blog Comments 
4. Review sites 
5. Classified Sites 
6. Do not spam these sites, if you get the chance to write something and add your link, be sure to give something in return. Follow its rules and reflective quality comment, comments, etc. 
7. Link Bait - This is a fairly new term. This means that to add high quality content for your website that someone may want to link. 
8. Exit links - It has been suggested that Google uses other sites link to determine the theme of your site. Link to authority sites a few. 
9. Statistics - look at the statistics of your website for trends. This will show you what's working in your SEO efforts and what is not. The statistics can also be used to see where people go when they visit your site. If people are leaving without visiting other pages, then you may have a problem with that page. 
10. Web Master Tools - There are many tools you can use to monitor the health of your website. 
11. Google provides tools - Google offers a variety of webmaster tools to help you to see if there are errors in your site, what are the most common words in place (ie, what is your site), what words are used in the link text pointing to your site (again, what is your site)

                                                           On-Page optimization

1. Research Good keywords
2. Sufficient page text – Too small text on your web page cause Google to turn it into a supplemental page.
3. Original Page Text – Pages that are too similar to other pages on your site may be filtered out by the search engines.
4. Unique Page Title – Each page on your site should have a unique title based on the pages content and your most important keywords.
5. Unique Meta Description – Each page on your site should have a unique meta description based on the pages content and your most important keywords.
6. Unique Meta Keywords - Each page on your site should have a unique meta keywords based on the pages content and your most important keywords.
7. Keyword Repetition in page text. Keywords and keyword variations should be used frequently on the page. Don’t get carried away, make sure the page is still comfortable for your visitors to read.
8. Keyword Emphasis in page text – Use heading html tags and bold to tell the search engines what you think are the most important words on your page.
9. Keyword Placement in page text – Be sure the first and last paragraphs on your page include your major keywords.
10. Alt tags – Search engines cannot read an image. Tell them what the picture is about. Don’t repeat the some keywords over and over, if you put the image there than it must relate to your content, tell the search engine about that relation.