Course outline
How Google Analytics Works• High level overview
Key Google Analytics Reports• Dashboards
• Where do visitors come from? Which referrers, campaigns, emails
• What are visitors doing on the site? The key touch points?
• What products are visitors buying and from which referrers?
Using the Results• Understanding Goals & Funnel Paths
• Using Filters & Profiles
• Establishing Max. CPCs
• Other Useful Data (web design parameters, geo location, etc.)
Report Manipulation• Ad Hoc Filtering
• Date Management & Comparison
• Cross-Segmentation
Reporting Practical• Hands on session
• Discussion
Tracking Your Campaigns• Track Paid Advertising - Pay Per Click, Banners
• Track Email Marketing
• Track Offline Marketing
Key Google Analytics Reports• Dashboards
• Where do visitors come from? Which referrers, campaigns, emails
• What are visitors doing on the site? The key touch points?
• What products are visitors buying and from which referrers?
Using the Results• Understanding Goals & Funnel Paths
• Using Filters & Profiles
• Establishing Max. CPCs
• Other Useful Data (web design parameters, geo location, etc.)
Report Manipulation• Ad Hoc Filtering
• Date Management & Comparison
• Cross-Segmentation
Reporting Practical• Hands on session
• Discussion
Tracking Your Campaigns• Track Paid Advertising - Pay Per Click, Banners
• Track Email Marketing
• Track Offline Marketing
